AB InBev unveils Budweiser Brewing Group as new UK name

Budweiser Brewing Group UK&I is the new name for AB InBev in the UK. the company also has a new President, Paula Lindenberg.

The brewer has also  outlined five ambitions:

Champion Britain’s iconic beer culture with trade-boosting programmes for the whole community, from barley farmers to pubs and retail 

Create a nation of Smart Drinkers, helping to shift social norms to embrace moderation and cut harmful drinking

Be the UK’s most sustainable brewer as it works towards brewing with renewable electricity and locally-sourced barley

Be one of the best places to work, promoting apprenticeships, development and diversity

Bring more people together with great beers for every occasion by continuing to invest in premium drinks and powerful brands

Paula Lindenberg said, “We are a fast-paced, ambitious group that dreams big, and we have exciting plans ahead for the UK and Ireland. Through the power and recognition of the Budweiser brand, we want to open ourselves up to working with more partners to achieve our ambitions. We are looking forward to making a big impact in the year ahead, working towards brewing our beers with 100% renewable electricity and accelerating our progress towards 20% of our global products being no or low alcohol.”

Lindenberg joined Budweiser Brewing Group UK&I in January 2019 from the group’s Ambev business in Brazil where she was the vice president of marketing and is now based in London.

Category: Beer
Tags: Paula Lindenberg