There’s a new pig on the block, as Orchard Pig launches the latest, pink hued addition to its premium cider range. Orchard Pig Pink is a crisp blush apple cider at 4.5% ABV.
Its marketing campaign will include experiential events, sampling, PR and digital, taking inspiration for the apparent unstoppable trend for ‘millennial pink’ which, say the company, has transcended fashion and interiors, supported by the boom in the rosé wine category.
Rhona Fyfe, Brand Manager said. “We’re tickled pink with the arrival of Orchard Pig Pink. Over the past few years, we’ve seen the rosé trend erupt in the North American market as well as a huge consumer appetite for rosé wine and pink gins here in the UK, we want to bring a little bit of these flavours to cider drinkers with Orchard Pig Pink.”
Orchard Pig will also be supporting Team Margot, a charity which was set up in 2015 by hospitality industry entrepreneur Yaser Martini, in memory of his daughter Margot. The charity honours her legacy after she lost her battle with blood cancer, aged two. Their next drive (or row) sees The Team Margot Atlantic Rower boat cross the Atlantic in the pink vessel, which is sponsored by Orchard Pig.
It’s available from Mathew Clark.