Greene King, owners of Belhaven, has signed up to two national pledges that aim to cut food waste.
The pub company and brewer has signed up to the Food Waste Reduction Roadmap (FWRR) – managed by resource efficiency expert WRAP and industry charity IGD – and the government’s Step Up To The Plate pledge. Under the FWRR, Greene King will set a reduction target while working with suppliers to help them reduce their own food waste.
The company will also work with the Department for Environment, Food and Rural Affairs to make customers aware of the changes they can make to cut food waste. In March, Greene King became the first pub company to launch a partnership with Too Good To Go, an app that allows people to purchase leftover meals from its Farmhouse Inns and Pub & Carvery venues for a discount at the end of the day.
Chief commercial officer Phil Thomas said, “We have long been advocates of reducing our food waste and signing these two pledges demonstrates our ongoing commitment to making further changes.
“With more than 1,700 managed pubs around the country, we believe we have a responsibility to lead the industry on cutting back food waste on a significant scale, as well as taking our customers with us on this journey. We have already introduced a number of steps to reduce our food waste, which have proved both effective and popular, and we look forward to introducing more.”