Spirits are in great shape in Scotland’s on-trade according to data from market research agency Kantar.
Malt Whisky is in growth in Scotland’s on-trade in both value growth (+3% vs +1% Total GB) and value share (5.7%) – which is over double that of Total GB in the on-trade. This is driven by extraordinary value (£) ROS (£4.5k malt sales per outlet per year) which is almost twice as much as Total GB.
Scotland demonstrates great success in the gin category too. In the on-trade, Mainstream Gin value growth (+93%) is well ahead of Total GB (+74%) driven by strong value (£) ROS of over £10k+ sales per year per outlet compared to £8k Total GB. There is also opportunity for Premium Gin, which is in strong double digit growth (+27%) but under-indexes in value share.
The only teeny-weeny fly in the ointment is Spiced Rum, while its value (£) ROS far outstrips that of Total GB (£7.3k vs £3.9k respectively), its value ROS is in decline in Scotland, and as a result, its value growth is slow (+1%) and behind total market (+14%).
(Nielsen 15.06.19)
