UK on-trade data from CGA has revealed that Stirling-based Boë Gin has more than doubled in volume and value over 2019, and is the fastest growing gin brand. This has been partly achieved by securing an additional 4,000 new outlets around the UK in the period January-August 2019.
The CGA stats also revealed that Boë is the only brand to show an increase in price/litre for both the quarter and the year together.
The brand has also announced new listings, such as Marston’s, one of Britain’s biggest drinks wholesalers, Hall & Woodhouse – a 180-strong bar chain in the south of England, and Whitbread – who will be rolling out the gin in their Bar + Block Steakhouse chain.
Andrew Richardson, Director of Boe Gin, said, “In the fast moving, competitive gin market , it’s getting even tougher for brands to have an impact, and make it onto shelves and into glasses. Therefore as we reach the end of the year we are delighted with how Boë has gone from strength to strength, standing out from the crowd, and establishing itself as a leading independent gin brand across the entire UK.