Budweiser Brewing Group UK&I, part of AB InBev, has announced Ryan Fritsch as its new On-Trade Sales Director. Ryan will be responsible for accelerating On-Trade sales across Budweiser Brewing Group’s entire portfolio, including best-loved beers Budweiser, Corona, Michelob ULTRA and Stella Artois.
Ryan will build on the accomplishments of Rory McLellan, who after two successful years as On-Trade Sales Director, will be taking on the role of Logistics Director at Budweiser Brewing Group.
Ryan joined AB InBev two years ago, after completing an MBA at IESE Business School in Barcelona, Spain. Most recently, he was Country Manager for Luxembourg, and before that he headed up Tech Sales for Belgium, Germany and Luxembourg. Prior to this, Ryan worked around the world as a US Navy Bomb Disposal Expert and instructor.
Said Ryan, “I’m hugely excited to join the Budweiser Brewing Group team as On-Trade Sales Director. I’m looking forward to demonstrating our continued commitment to our customers in 2020, from expanding our sales force and bringing our drinks dispense service in-house, to playing a part in the overall success of the UK pub and bar industry.”
Paula Lindenberg, President, Budweiser Brewing Group UK&I, added, “We’re thrilled to have Ryan join the UK team following his success in Europe. A key focus for us is to accelerate momentum in the On-Trade following the growth we achieved under Rory’s leadership, and we know Ryan will play an integral role in achieving our goals across our amazing portfolio of brands.”