Innis & Gunn has said that its revamped retail estate has delivered strong sales growth across the festive period with December sales up 16% across the board aided by a 35% year on year uplift in festive covers and 42% increase in Christmas gifting. Sales of Innis & Gunn Brewery Fresh Tank Lager across the three bars also grew by 17%..
The brand currently operates three venues in Scotland: Glasgow, Dundee and Edinburgh.
Innis & Gunn intends to expand its retail portfolio in 2020 and is currently on the lookout for suitable sites across Scotland. A further Brewery Taproom will also be opened in 2021 at new the Innis & Gunn Brewery in Edinburgh, the crowdfund campaign for which is still live. Investments start at £20 with benefits including 10-20% discounts and a free birthday pint at any Innis & Gunn Brewery Taproom.
Steve Drew, Retail Operations Director at Innis & Gunn, said, “Our festive dining and gifting campaign has been a great success. These are results that the team can really be proud of and are testament to the hard work they put in every day.
“It’s clear from both the sales results and amazing feedback we’ve received from customers that the refurbishment programme of our bars has been a hit with our existing fans and also recruited a raft of new supporters.”