Greene King-owned Loch Fyne Restaurant + Bar, which has a restaurant in Edinburgh, has launched a loyalty app across its 21-strong estate. The app is part of the brand’s new digital loyalty scheme, which allows customers to collect a stamp each time they spend £12 or more during a visit. Stamps can be redeemed against menu items such as main meals, drinks and desserts.
The card-based Loch Fyne Friends discount card will be transitioned into an in-app QR code, which will digitally track customer visits and unlock rewards. Loch Fyne managing director Michael Horan said, “The primary objective of the app is to bring the brand into the digital age, migrating the Friends loyalty card into an app-based mechanic, which will open a dynamic channel of communication for us to engage with customers and share personalised loyalty offers. We know our customers are looking for increased convenience when dining out and we hope our guests benefit from the app.”
Meanwhile, Greene King will support the Australian Red Cross Disaster Relief and Recovery Fund on Australia Day – Sunday (26 January). The company will donate 10p from every pint of Fosters or Ice Breaker sold in its Local Pubs.