More than a quarter (27%) of UK drinkers reduced, or completely stopped, drinking in January, according to research by independent alcohol education charity Drinkaware.
The study found almost three quarters (72%) of those people who said they drank less or stopped drinking last month, plan to continue doing so in the long term. In this group, 59% said they plan to continue to reduce their drinking in the long term, while 12% said they plan to stop drinking completely. The research, carried out by YouGov on behalf of Drinkaware, also found taking drink-free days is the most popular technique to cut down on drinking.
More than a third (38%) of these drinkers who are planning to cut down in the long term said they would take drink free days during the week. A third (33%) intend to avoid alcohol on a “work” night while more than a quarter (26%) intend to set themselves a drinking limit.
Drinkaware’s chief executive Elaine Hindal said, “With a growing number of people cutting down on their drinking or cutting it out completely, operators will need to continue to adapt their drinks offer.”
