Belhaven owner Greene King has announced year-on-year sales of low and no alcohol drinks were up 58% across its managed estate in January.
Heineken 0.0% and Peroni Libera accounted for more than 50% of all low and no alcohol sales overall, with year-on-year growth also driven by the new low alcohol version of Greene King-brewed Old Speckled Hen, which launched across Greene King’s managed estate last year.
Phil Thomas, chief commercial officer at Greene King, said, “It is clear consumers are calling for not only more choice in the low and no category, but for drinks that equally don’t compromise on flavour. There’s a huge opportunity for product innovation and further expansion within the category and we’re confident that the trend we’re currently seeing is set to continue.”