Kopparberg has teamed up with The Licensed Trade Charity to launch the ‘Together We Can’ campaign, to support those in the hospitality industry in vital need of funding and advice.
The brand is inviting Kopparberg fans to pledge £20 or more to the Licensed Trade Charity. The charity will use the funds raised to provide financial assistance, as well as practical advice spanning debt, housing, employment law and benefits to those in the drinks industry during these unprecedented times.
Fans donating (up to 1,250 people) will receive either a case of either Strawberry & Lime cider or Strawberry & Lime gin and lemonade cans to their home address. Fans can also choose what flavour they would prefer. That would raise £25,000 for the trade charity.
In addition to the financial and practical support offered, the charity is offering six free counselling sessions for those finding the current climate particularly difficult, and 100% of the donation will support the funding these vital services.
James Brewster, Chief Executive at The Licensed Trade Charity commented, “Along with the rest of the country, we’re devastated by the effects of COVID-19 on the pub, bar and brewery industry right now and we’re proud to be teaming up with Kopparberg as they help us to spread the message to everyone involved that you’re not alone, no matter what situation you might find yourself in. From financial grants to support with rent or mortgage arrears and telephone support services for those who are feeling the effects of self-isolation, there is help available to those who need it in our industry right now.”
Neil Robinson, Sales Director at Kopparberg said, “We know it’s a difficult time for publicans and workers across the drinks industry who have had to temporarily shut their doors and we want to help raise funds and awareness for the vitally important Licensed Trade Charity, who will offer ongoing support for our trade partners and workers in the industry during these unprecedented times.”
To donate to the Licensed Trade Charity and receive your case of Kopparberg, visit https://www.gofundme.com/f/support-the-together-we-can-campaignpledge your funds and upload a form of ID to verify you are over the age of 18. Again, 100% of your donation will go directly to The Licensed Trade Charity. http://www.licensedtradecharity.org.uk www.kopparberg.co.uk