Over the next three weeks Edinburgh Gin is asking people to share ingredients via Facebook and Instagram on Wednesdays from their own fridge, pantry, drinks cupboard, or fruit bowl – so that a master mixologist can turn them into bespoke cocktail recipes on Fridays in time for the weekend.
Each week fifty people will be chosen to receive recipes and the five best drinks will feature in a ‘how to’ video roundup, to be released on Edinburgh Gin’s Instagram and Facebook pages on Fridays.
To take part, people can either comment on Edinburgh Gin’s Instagram and Facebook pages, or post a picture of ingredients using the hashtag #CupboardCocktail.
Said Neil Boyd, Managing Director of Edinburgh Gin, “Edinburgh Gin was born from a love of flavour, so we wanted to help people explore different tastes and ingredients, easily found at home, to create delicious drinks. Made especially for those who take part, the recipes also allow us to celebrate the wonder of bartenders. We’re looking forward to our mixologist adding their magic to ordinary kitchen items.”
The brand will also donate £1 from every purchase made via their online store (www.edinburghgin.com) to the UK drinks industry charity, The Drinks Trust, which provides care and support to the UK drinks industry workforce.