Kopparberg is launching its own Hard Seltzer range. The independent Swedish brand is aiming to replicate the success of Kopparberg gin, which it launched last year, with this new alcoholic sparkling water product.
Kopparberg Hard Seltzer has an ABV of 5%, 93 calories, and is carb and gluten free, and vegan friendly. The low-calorie count is the result of Kopparberg’s trademarked KopparSpirit, an alcohol base made from fermented fruit that leaves behind no residual sugar.
Kopparberg Hard Seltzer say the company “delivers a far fuller-flavour to anything currently available on the UK Hard Seltzer market.”
Hard Seltzers, alcoholic sparkling water with a low calorie content, have started to appear in the UK market following the success of the category in the US.
The decision to reinvigorate the Hard Seltzer category in the UK comes as more brands start to appear or announce plans to take on the market, with some big names set to make their transatlantic voyage this summer. Kopparberg Hard Seltzer will go head to head to redefine a category that has been deemed ‘subtle, bland and tasteless’ and in turn, eliminate any preconceptions consumers may have of this polarising new category. Kopparberg Hard Seltzer is a game-changer, delivering full fruit refreshment, with a flavour that packs a punch.
To support the launch, Kopparberg will be running its #summerdelivered campaign in tandem with the release of the new range, offering fans the opportunity to get their hands on a few cans, alongside a slice of summer – to be enjoyed in their homes, gardens or balconies.
Rob Salvesen, Head of Marketing, comments, “As Kopparberg continues to diversify its portfolio by leveraging its position in the market as experts in premium fruit refreshment, the brand needs to evolve with consumer trends and tastes. Kopparberg is here to redefine the Hard Seltzer by putting flavour front and center and we wanted to give consumers the refreshing, fruity flavour they’ve come to expect from Kopparberg, whilst delivering all the clean, low calorie promises of a Hard Seltzer. Hard Seltzers are already the youth generations drink of choice in the states and we wanted to make sure Kopparberg lends its big-brand credentials and flavour expertise to the category as Hard Seltzers land on our shores. Wherever we are this summer, Kopparberg Hard Seltzer is here to offer up something different, and, true to our brand values, there is no subtlety and absolutely no compromise on taste.”
All three Kopparberg Hard Seltzer variants will be available initially in supermarkets and in the on-trade when business returns.