The ‘Long Live The Local’ campaign is relaunching in order to encourage people back to the pub. The campaign backed by Britain`s Beer Alliance will remind pub-goers of the great beer, food, atmosphere and community spirit they have missed during lockdown and highlight what pubs are doing to ensure the safety of their customers.
Long Live The Local originally launched in 2018 to celebrate the vital role that pubs play in local communities, and the new campaign will talk directly to pub-goers via social media and national press, encouraging people to show their much-needed support for pubs by visiting their local pub when it reopens.
The campaign will also highlight other great initiatives that pubs and breweries are driving to help the safe reopening and recovery of a sector that has been severely impacted by months of closure. These include Innis & Gunn’s `remember pints` advert, Greene King`s `Pub Safe` pledge, Joseph Holt’s `Safely Socialising` pub scheme, Carlsberg`s `Love My Local` online platform and many more.
David Cunningham, Campaign Director, commented, “Now that pubs have been given the go-ahead to reopen after months forced closure and financial hardship. I am pleased to be relaunching the campaign with our new focus on encouraging pub-goers to support their local pub by paying it a visit. We know that some people won’t need much encouragement, but others may feel nervous about returning. We will reassure them by highlighting what pubs are doing to ensure their safety is paramount. We will let them know that although a few things may be a little different, many of the things that they’ve missed so much about their local-the delicious food, a pint of fresh draught beer and the atmosphere will be exactly the same”
For those who seek more information, they will be directed to the campaign website longlivethelocal.pub which has more Information about what pubs are doing to ensure customer safety
Nick Mackenzie, Greene King Chief Executive Officer, said, “We can’t wait to welcome our customers back to our pubs and we know people are eager to return to their local. The safety of our customers and team members is always our number one priority and against the backdrop of a slow recovery from COVID-19, we are investing to put in place all the necessary arrangements. Of course, customers will notice some differences when they return but it’s important that alongside implementing the changes, we maintain the very essence of the great British pub. It’s great to have a campaign like Long Live The Local reminding people what they have missed about the pub and to encourage them back”
For more information on the campaign, please visit longlivethelocal.pub.