Diageo Recovery Fund now available to Scotland’s pub and bar operators


“Raising the Bar” Diageo’s trade recovery fund is now open to Scotland’s pubs and bars.

The company has unveiled a range of UK partnerships to support the trade with what they need to reopen after lockdown. Outlets can continue to register interest for the programme on www.mydiageo.com with eligible outlets demonstrating how they are currently “Raising the Bar” in their community.

Eligible outlets can apply for access to:

Permanent and high quality 5L hand sanitiser units created in partnership with innovative UK business CleanedUp, available free of charge to the trade. Dispense units will be delivered with 20L of hand sanitiser donated by Diageo and a basic hygiene kit containing PPE masks and gloves.

As disposable plastic vessels become a more normal method of drinks service – a Kit containing rPET, recycled, recyclable and environmentally friendly PET takeaway drinks solutions and the education and tools to support recycling.

Bespoke mobile bar solutions created by Special Bar Services, fitted with protective sneeze screens to ensure outlets can maintain high health and safety standards, alongside extra service points for outlets to serve draught beer and draught cocktails.

The “Raising the Bar” programme is open to both independent outlets and managed operators, and any bar, anywhere, will also get free access to the digital training and support via Diageo Bar Academy.com, which will be regularly updated with content through the programme. Diageo will continue to support outlets long term by investing in measures such as outdoor infrastructure to facilitate safe screening of live sport.

“We know how badly outlets need help to open their doors again”, said Melissa Wisdom, On Trade Sales Director, Diageo. “We’ve partnered with a range of innovative UK operators to ensure business owners can provide a safe, welcoming space for customers to socialise and celebrate in a socially distanced way, and still have a great experience.”

Co-founder of ChargedUp / CleanedUp, Hugo Tilmouth said: “We’re proud to be supporting the Raising the Bar initiative with our hand sanitising stations – helping power back up Britain’s hospitality industry again.”

In addition, separately to Raising the Bar, Diageo GB will be funding a partnership with Omnifi to create a bespoke contactless mobile device platform OrderBee, which will support outlets with contactless commerce. The platform encompasses table booking, digital menus, order to table and cashless payment. Diageo will fund the first six months of an outlet’s licence.

Simon Liss, MD of Omnifi said: “The Orderbee Platform, powered by Diageo, is a simple, secure and safe mobile ordering and payment platform that is supremely easy to use. We’re proud to be working with Diageo to put it into pubs and bars across the UK and support the reopening of the sector.”

Category: Coronavirus
Tags: Diageo, Melissa Wisdom