Molson Coors Beverage Company is supporting the roll-out of the Bodega Bay hard seltzer range across the UK. The move follows Molson Coors re-branding as Molson Coors Beverage Company at the end of last year, signalling its intention to continue expanding its portfolio beyond beer.
Jim Shearer, Category, Insight and Innovation Director for EMEA & APAC at Molson Coors Beverage Company said, “The growth and opportunity in the hard seltzer category is clear, but we wanted to partner with a brand we felt had the ability, because of the sheer quality of the drink and brand proposition, to become a cornerstone of the category as it grows.”
The Bodega Bay range of low-calorie sparkling alcoholic drinks comes in at 4% ABV, 250ml cans and comes in Elderflower, Lemon & Mint, and Apple, Ginger & Acai Berry and each can only has 73 calories is gluten free and vegan friendly.
MOLSON COORS LAUNCH BODEGA BAY HARD SELTZER
