By Alan Cant, Diageo Commercial Sales Manager, Scotland

Pubs and bars have always been at the heart of communities across Scotland, but like so many things in life that we take for granted, lockdown has brought home just how much our locals really means to us.

Whether you own or work in a pub, if you’re a supplier, or if you’re a customer, the on-trade touches on the lives of virtually everyone in the community. It sustains tens of thousands of jobs and provides a welcoming environment for people to get together and to celebrate life with their friends and family.

That’s why it’s so important that the on-trade bounces back from COVID-19 in Scotland.

At Diageo we don’t just want the trade to bounce back, we want it to emerge from the crisis stronger, which is the driving ambition of our Raising the Bar programme.

Raising the Bar is Diageo’s unprecedented $100million global fund to help the on-trade around the world to restart and to rebuild for the future. Here in Scotland we have pledged £4 millions from that to help our pubs and bars here to benefit.

Since we launched Raising the Bar in early July 1,300 outlets in Scotland have placed orders for hygiene kits through the programme and we want every pub and bar in the country to get the same support. The first wave of the programme has been all about helping pubs and bars to reopen and to operate in the new environment by providing free access to practical assets, including:

  • Permanent, high quality 5L hand sanitiser units created in partnership with innovative UK business CleanedUp available free of charge to the trade. Dispense units will be delivered with 20L of hand sanitiser donated by Diageo and a basic hygiene kit containing PPE masks and gloves.

  • As disposable plastic vessels become a more normal method of drinks service – a Kit containing rPET, recycled, recyclable and environmentally friendly rPET takeaway drinks
    solutions and the education and tools to support

  • Bespoke mobile bar solutions created by Special Bar Services, fitted with protective sneeze screens to ensure outlets can maintain high health and safety standards, alongside extra service points for outlets to serve draught beer and draught cocktails.

    Any licensed premises in Scotland can apply for assistance by registering via www.mydiageo.com. All we ask as a condition of the help is that outlets also commit to playing a positive role in their local community and helping us to raise the bar for the whole hospitality trade.

    The programme is open to both independent outlets and managed operators, and any bar, anywhere, can also get free access to the digital training and support viawww.diageobaracademy.com/, which will be regularly updated with helpful advice and content.

    We know it’s going to be a long haul back for pubs and bars, so we are spreading our Raising the Bar support over the next two years so we can continue to help the trade to bounce back as new opportunities and challenges emerge. If you haven’t signed up to the programme yet, I urge you to go to www.mydiageo.com now and to register and work with us so we can help you to emerge stronger from the crisis. 


Category: Coronavirus, News
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