Carling backs local pubs


Carling is launching the next phase of its Made Local campaign with ‘Support Your Local’, a multi-channel campaign to encourage people across the country to back their local pub.

The campaign will initially launch across social, VOD and radio this week, with further consumer-facing activity planned for later in the month, before TV broadcast in early September.

Filmed at a local pub with a real landlord, the campaign will champion the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times, whether that is meeting a friend for a drink, ordering a takeaway or simply showing support on your social channels.

Carling will showcase how the local pub is where old stories are remembered and new ones are made; the best place for a nice cold pint; but much more than that – a place which is at the heart of our communities.

The campaign is the next phase of Carling Made Local, which champions and supports people who are making a positive impact in their hometown – just like Carling which is brewed by local people in the historic brewing town of Burton-on-Trent.

It also builds on the work Carling, and Molson Coors, have been doing during the pandemic to provide the most effective support and assistance to the on-trade, through practical advice and support, as well as  supporting the British Beer & Pub Association to secure further government backing for the industry as a whole. This now includes pressing the government to introduce a 25% cut in beer duty in order to level the playing field with other beer-producing nations – the UK currently pays 11 times more tax on beer than Germany and is three times higher than the average rate in Europe – and help the sector recover from the effects of the pandemic and be able to thrive and grow in the long term.

Phil Whitehead, Managing Director, Western Europe, Molson Coors, said,  “Pubs and bars across the country have been working tirelessly to make sure they’re providing a safe and welcoming environment for regulars and new customers, and as Carling is Britain’s #1 beer we have an opportunity, and a responsibility, to use our voice to showcase the incredible role they play.”

“We know that pubs are an integral part of what makes Britain special and they are so much more than just a place to go for a drink. Yet many will be facing an uncertain and challenging future. That’s why we’re calling on everyone to join us in supporting their local in whatever way they can to help make sure that they continue to be the cornerstone of our communities, and a place where we can all continue to remember old stories and make new memories for generations to come.”



Category: News
Tags: bars, Carling, local, Molson Coors, Phil Whithead, pubs