Glengoyne Highland Single Malt Scotch Whisky has launched a brand-new look and feel across its range and revealed the Glengoyne Collection’s move to 100% recyclable free of plastic and magnets, all locally sourced, and with nearly all of the material originating from Scotland.
The new identity, featuring an updated illustration of its namesake goose, and packaging will roll out this month across the Collection, as well as special releases such as Legacy Series: Chapter Two and Cask Strength Batch No. 008, which both launch globally this month. Older expressions will be unveiled later this year.
Katy Muggeridge, Senior Brand Manager for Glengoyne, said, “As one of Scotland’s greenest distilleries, it was extremely important to us that our commitment to sustainability was reflected in the new packaging, as well as giving us a platform to better connect our customers to the unique processes and people behind our award-winning whisky.”
Glengoyne has also worked with conceptual artist Jonathon Keats whose art pieces, featuring poems from Scots Cat Hepburn and Jeda Pearl among others, will hang in the Glengoyne distillery, with a first layer of ink slowly fading away, in time, to reveal the poems underneath.
Added Katy, “These special pieces of literary art will appear when they are ready, likely anytime over the next two to fifty years depending on their exposure to UV light, encouraging a different interaction with the work and a greater appreciation of its craft.”