William Grant & Sons virtual cycling race raises money for hospitality industry


William Grant & Sons latest initiative in its #STANDFAST Campaign: ‘Ride to Recovery’ saw three teams from William Grant & Sons UK & Ireland have until Sunday 18th October to cover 1,475 miles in a virtual cycling race. It was final push in 2020 to raise vital funds for The Drinks Trust, The BEN in Scotland and The Restaurants Association Ireland to support hospitality workforce during Covid-19. Throughout 2020, the campaign has raised in excess of £265,000.

The teams were split into Team Scotland, Team Ireland and Team England & Wales with over 57 employees across the company taking part and at the latest update, the teams had raised a total of nearly £5000 and cycled 1,381 between them, with Team Scotland in the lead and we’ll have the final results shortly.

Created to help get bartenders back to work and support the On Trade during the pandemic, the #STANDFAST Campaign has seen William Grant & Sons UK donating to emergency funds via The Drinks Trust and The BEN Scotland, rewarding creativity and passions at home with its Difford’s Guide ‘Bartenders @ Home’ initiative, raising significant additional funds through the Reyka Runners Hospo Half running event, supplying millions of litres of ethanol for hand sanitiser production, and most recently, raising over £100,000 through a virtual auction.

Neil Barker, Managing Director, William Grant & Sons UK & Ireland, commented, “These last seven months have hit the hospitality industry hard. We feel it’s important to continue to support and raise money for the On Trade who have always been such loyal supporters of William Grant & Sons brands.

“As we face new tightening restrictions and possible closures, it’s more important than ever to not let support dwindle as it’s uncertain when these challenges will ease. We are delighted to stand shoulder to shoulder with The Drinks Trust, The BEN in Scotland and The Restaurants Association Ireland to help alleviate hardship. Our #Standfast Ride to Recovery is a fun and physical challenge for our employees where members of the public can follow our teams’ progress and cheer them on for great causes.”