A new dynamic advertising campaign supported by Scotland’s key hospitality organisations spells out the impact of government-imposed restrictions on the industry and pleads with the public to help by writing to their MSPs in support of the industry to help save 100,000 jobs.
The campaign, which goes live on 31st October, has been orchestrated by the Scottish Hospitality Group, the Scottish Beer and Pub Association, The Scottish Licensed Trade Association and UKHospitality, and highlights the fact that 1000’s of jobs are at risk right across the sector – from pubs, to hotels, late venues to restaurants including the associated jobs relating to those that supply the industry.
This new campaign follows on directly from the social media campaign launched earlier this month instigated by Edinburgh PR Agency Taste Communications on behalf of their hospitality clients called ‘Save Our Jobs’ which saw staff from hospitality posting selfies on social media using the hashtags #SaveOurJobs and #ScottishHospitality to highlight the faces behind the jobs under threat.
The latest campaign, supported by Ocean Scotland and by Taste Communications, aims to raise awareness of the need for the public to lend their support to an industry under siege, and one which has done its utmost to adhere to all the mitigations set in place to operate safely.
The plea to the public to “SOS Save Our Jobs’ and various other executions – will be seen at
Abercorn Street, Paisley; Aitkenhead Road, Ayr Road, Great Western Road, Holmlea Road, London Road, Maryhill Road, Old Edinburgh Road, Phoenix Road, Victoria Road, Aitkenhead Road , Glasgow Quayside, St Andrews Road in Glasgow; Caledonian Road in Wishaw, Linwood Road and Renfrew Road in Paisley and in Edinburgh at Niddrie Mains Road, Ferry Road, Salamander Street, Longstone Road and more.
Stephen Montgomery, spokesperson for the Scottish Hospitality Group commented, “I think this campaign highlights the extent of the issues we are facing, with a tsunami of redundancies already taking place. Our staff are a key priority for us, and they play a major part in the cogs of our businesses. For them it’s not just about losing their jobs, it’s about their families, and the mental health that surrounds all this. We need to protect them. They are a part of our greater hospitality family.”
While Marc Keenan, Managing Director of Ocean Scotland, said, “The hospitality industry in Scotland is a vital part of the economic picture and we are delighted to have been able to facilitate this campaign on our many screens. The campaign will be seen by hundreds of thousands of people and we hope they will add their voice to the campaign to save hospitality jobs.”
The plea to the public to “SOS Save Our Jobs’ and various other executions – will be seen at
Abercorn Street, Paisley; Aitkenhead Road, Ayr Road, Great Western Road, Holmlea Road, London Road, Maryhill Road, Old Edinburgh Road, Phoenix Road, Victoria Road, Aitkenhead Road , Glasgow Quayside, St Andrews Road in Glasgow; Caledonian Road in Wishaw, Linwood Road and Renfrew Road in Paisley and in Edinburgh at Niddrie Mains Road, Ferry Road, Salamander Street, Longstone Road and more.
Stephen Montgomery, spokesperson for the Scottish Hospitality Group commented, “I think this campaign highlights the extent of the issues we are facing, with a tsunami of redundancies already taking place. Our staff are a key priority for us, and they play a major part in the cogs of our businesses. For them it’s not just about losing their jobs, it’s about their families, and the mental health that surrounds all this. We need to protect them. They are a part of our greater hospitality family.”
While Marc Keenan, Managing Director of Ocean Scotland, said, “The hospitality industry in Scotland is a vital part of the economic picture and we are delighted to have been able to facilitate this campaign on our many screens. The campaign will be seen by hundreds of thousands of people and we hope they will add their voice to the campaign to save hospitality jobs.”
