Coca-Cola has announced the launch of ‘Open To Better’, a campaign to inspire people to embrace change and pledge to do things differently in 2021. To celebrate the launch, the iconic Coca- Cola packs feature a series of inspiring resolutions to encourage consumers to reflect on 2020 and look ahead to how we can be ‘Open To Better’ in 2021.
People will also be given the unique opportunity to purchase a personalised can via a new online-store in Great Britain from this month.
Lending their support to the campaign, Premier League ambassadors Marcus Rashford MBE and Alex Scott MBE as well as Laura Whitmore and AJ & Curtis Pritchard have shared positive pledges for the new year which are available on the cans and complement further pledges that are available, including:
I will never take my friends for granted
I promise to listen more, just for you
I will never take us for granted
No more excuses: our idea is happening
Bryony Lester, Marketing Manager at Coca-Cola Great Britain, explained, “For more than 136 years, Coca-Cola has used its voice to help unite people across the world. We have launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted.”
