McQueen first UK gin producer to use AR technology on labels


McQueen Gin based in Callander and founded in 2015 by Dale and Vicky McQueen says it has become the first in the UK to create a full augmented reality experience within each of its six core range bottles by launching the ‘World’s Coolest Labels’ which come to life to create an immersive gin experience for customers. The technology took six months to develop following a £20,000 investment by McQueen.

By scanning the label via the dedicated McQueen Gin app, customers will be able to view a full-length animation equivalent to a virtual dive into McQueen’s black cherry and vanilla gin pool, or learn about the spirit of Ben Ledi – the mountain which overlooks the distillery – behind its Highland Dry Gin, or follow the antics of the maverick lemon cartoon character and experience a crazy colour explosion.

Dale McQueen, MD of McQueen Gin, said, “At its core, one of the fascinating sociable aspects of society can be found when we share a drink with our friends, either in the pub or in our homes.

“With that option being limited in the current climate, we have enhanced this experience by creating an engaging AR experience on our six core range bottles that people will enjoy sharing across social media. We wanted to make not just an enjoyable tasting gin but an experience which would bond people together and give them something other than great taste to talk about.

“We have achieved this through the new McQueen Gin app, which allows the user to view the augmented reality experience by simply opening the app and pointing their camera at the front label.

“Not only are we the first Scottish Gin company to integrate augmented reality, we believe that we are the first gin company in the whole of the UK to fully integrate augmented reality into our label design with our own dedicated app, showcasing how McQueen continues to lead the industry in innovation.”


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Category: News, Spirits
Tags: AR technology, Callander, Dale and Vicky McQueen, gin, McQueen Gin, Scottish gin