A good Rep isn’t hard to find: Scott Morrison


It’s been a while since we profiled your brand reps – aka business development managers and executives etc. to give them a couple of their official titles.

Some might say it’s been too long. So here’s the seventh of our ten, and we enjoyed catching up with them so much and there are so many of you doing a similarly grand job, we’re going to feature reps every month. Get in touch if you want to be included.


Scott Morrison

Wholesale Account Manager

Budweiser Brewing Group UK&I



Originally from Stirling, twenty-four-year-old Scott has been with Budweiser Brewing Group UK&I for two years, spending a year in a business development role for a year and he’s worked most of the pandemic in his Wholesale Account Manager role covering all of Scotland.

His core brands are Stella Artois, Budweiser, Bud Light, Corona, and Camden Town. How has he found the last few months? “The biggest change is that we must now have an appointment, and this has helped me a lot. It means that everybody involved can be more organised and customers are expecting you and I find that they give me more time as a result.”

What about the skills required to cover the whole of Scotland? Is there a geographical split? “Yes and no. I have to adapt from customer to customer and different brands work better in different places. Corona and Camden Town are more popular in city-centre venues, that said since re-opening premium brands are selling well across the board as we come out of the pandemic.”

Did he always want to work in hospitality? “I’ve always been interested in socialising. I studied business and marketing at university and was more interested in sport – I wasn’t aware of the opportunities in the drinks industry. Now I love it.”

“Budweiser is a great company to work for and they are pretty relaxed. There are targets, yes, but it’s more about supporting customers. Training harder to do with customers since pandemic, but it’s starting to come back more and more – a lot of venues also have new staff that have never worked in hospitality before.”

Check out all ten brand reps in the June issue of DRAM

Category: News
Tags: brand rep, Budweiser Brewing Group, SCOTLAND, Scott Morrison,