Eden Mill St Andrews has announced a significant bottle redesign and repositioning of its gin range in a major step forwards in its journey to carbon neutrality. For the first time since 2014 the brand will distil their London dry style Original Gin into a glass bottle, joining their existing gin range and nine new premium gins in a standardised new crystal cut design.
Tony Kelly, CEO and co-founder of Eden Mill said, “At Eden Mill we are passionate about celebrating the best of old and new. Our gins are inspired by our heritage and roots in St. Andrews, and the hidden stories of our home and it is wonderful to see these stories told across our new bottles in beautiful illustrations.”
“We’re proud to be sharing this new range alongside some of our most popular gins in our innovative new bottle design. Standardising our bottle production across all of our gins to this more sustainable design will greatly help us reduce waste, as we continue to push boundaries and move a step closer to a brighter, cleaner, clearer future for our distillery and the spirits industry.”
The new 70cl bottles which use 18% less glass than other industry standard bottles, are lighter and more easily recycled than Eden Mill’s original ceramic bottles, which have been synonymous with their brand identity and craft gin.
The move follows the recent announcement that their carbon positive distillery and visitor attraction which will use biomass plant and field electricity to power stills will open in Spring 2022.
The move comes as Eden Mill, who recently signed a distribution deal with La Martiniquaise-Bardinet move to reposition Original Gin and Love Gin at the lower price point of £25 for trade, alongside a collection of nine quality new expressions.
In addition, Eden Mill’s Golf Gin, priced at £30 moves into a new super-premium gin tier from Eden Mill, to be known as their Eden Mill Heritage Range.
Further products in this collection are due to be announced later in 2021.