The 71,500 sq ft Johnnie Walker Princes Street in Edinburgh will open on the 6th September and sits at the heart of Diageo’s £185million investment in Scotch whisky tourism in Scotland and follows the opening of new experiences at the Glenkinchie, Clynelish and Cardhu distilleries.
The experience takes visitors on an immersive journey through the 200-year old history behind the Scotch whisky and also boasts the 1820 rooftop bar, offering views across the city and Edinburgh Castle, and The Label Studio which will host a variety of live events and performances throughout the year. There’s also an extensive retail space.
Barbara Smith, Managing Director of Diageo’s Scotland Brand Homes, said, “Over the past year we have faced unprecedented challenges brought by the Covid-19 pandemic but now we can finally start the countdown to the opening of Johnnie Walker Princes Street.
“We have built an incredibly talented and diverse team who will bring the Johnnie Walker story to life, creating a world-class experience for our guests.
“Johnnie Walker Princes Street will offer something unlike any other visitor experience in Scotland. It will be a venue for everyone, whether that’s visitors to Scotland or local people in Edinburgh, Scotch whisky lovers or those savouring Scotch whisky for the first time. We can’t wait for you to join us.”