This is Hospitality Apprenticeships Week 2021 during which hospitality businesses across the country are showcasing the range of apprenticeships available across their businesses and the week-long event also sees the launch of the first-ever hospitality apprenticeships hub, hosted by the industry support platform CareerScope.
The week is supported by a new campaign, which is running across social media with the tagline #MoreThanAJob. to inspire potential recruits about the breadth of roles and development opportunities hospitality can offer, as well as to showcase their brand and current apprenticeship vacancies.
The CareerScope hub is a one-stop shop for careers advice and apprenticeship opportunities, with thousands of live roles, as well as sector pathway guides and case studies.
The campaign has been developed by the Hospitality Apprenticeships Steering Group, which is made up of some of the industry’s biggest employers, training providers, key industry trade bodies and government representatives in the UK.
Chris Gamm, chief executive of hospitality charity, Springboard, one of the organisations behind the campaign and the CareerScope hub, said, “It’s well known that hospitality needs to attract more home-grown talent to address the current staffing shortages and ensure there is a sustainable talent pipeline for many years to come. Hospitality Apprenticeships Week is a brilliant way to showcase the industry and your business to your customers and followers, show what a fun and dynamic industry it is to work in, and the brilliant opportunities it offers to develop and build a career.”
Kate Nicholls, chief executive of UKHospitality and member of the steering group, said, “Hospitality Apprenticeship Week is a fantastic way for people to learn about the wide range of roles in the sector, at a time when there are many opportunities to join the sector’s post-Covid renaissance. Hospitality has embraced apprenticeships as a gateway into roles as well as for upskilling its existing workforce. Anyone looking for a new job or a change of career would do well to take a look at what the sector has to offer. With furlough coming to an end from October and a shortage of staff in the sector, this is perfect timing.”