Buzzworks Targets TikTok For Recruitment Drive In UK Hospitality First

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In a UK hospitality first, Scottish independent restaurant and bar operator Buzzworks Holdings, is to launch a major campaign on TikTok to aid recruitment across its 13 venues.

Targeting the popularity of the platform with Gen Z, the Kilmarnock headquartered business will use TikTok to meet the recruitment crisis facing the hospitality industry head on.

The pioneering #ineedajob campaign will run for three months, utilising content creators such as Scheiffer Bates, Scotland’s Steven McKell and 2020 Love Island winner, Paige Turley, to shine a light on the benefits of working within hospitality through light-hearted video shorts.

Through an innovative design aimed at a younger demographic, applying for a job will also be easier than ever before through a simple one-click process, or utilising the hashtag #ineedajob.

The campaign from Buzzworks, which has ranked within The Sunday Times Best 100 Best Companies to work for in the UK for the past five years, hopes to generate an influx of Gen-Z applications, TikTok’s biggest users, through showcasing both the benefits of working at the family-owned business, as well as working within hospitality in general.

Kenny Blair, Buzzworks Holdings MD, said: “It has been a challenging time for the hospitality industry across Scotland and beyond recently and operators are finding it increasingly difficult to attract and retain talent. So much so, we are seeing both temporary and permanent closures of well known independent and chain restaurants.

“However, hospitality can be a vibrant and exciting career path and at Buzzworks, all team members can expect flexible hours, great rates of pay, industry leading training both for front of house and kitchen roles, as well as the opportunity to grow their career wherever they wish to take it.

“We hope this campaign will spotlight the benefits of working at our venues, as well as shine a positive light on the industry for young people keen to forge their own career path. Buzzworks look forward to receiving applications through this pioneering recruitment campaign.”

TikTok’s popularity has skyrocketed over the past year with the app surpassing three billion downloads worldwide and over 60 per cent of its users born after 1996. Customers and brands have been quick to embrace the social platform, however Buzzworks will be the first to use it as a recruitment tool within hospitality in the UK.

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