Campo Viejo, the UK’s No.1 Spanish wine brand from Diego, has revealed its new bottle and label design that will mean a saving of 6,330 CO2eq/kg in CO2 emissions.
The bottles will be composed of 68% recycled glass and the netting has been removed from the Campo Viejo Gran Reserva bottles and the labeling has been over-hauled – they will be smaller to reduce paper use, the graphics have been redesigned to use less ink and the adhesive labels have been replaced with recyclable FSC-certified paper.
The packaging refresh coincides with a six-week digital media campaign for the brand, running until mid-December to drive brand awareness amongst 80% of ABC1 UK wine drinkers. Campo Viejo will be back on VOD, YouTube, and social media with its ‘Decanta La Vida’ campaign, inspiring consumers to live life “intensely, passionately, more expressively: learning to enjoy the small things in life, the simpler, more intimate moments”.
Lucy Bearman, Wine Portfolio Director for Pernod Ricard UK, comments: “Campo Viejo is one of the world’s most admired brands and is experiencing growth of +5.6%. These are subtle, evolutionary enhancements but importantly an opportunity to make more sustainable, packaging choices. We are set to continue to drive value into the Spanish category by maintaining our loyal shopper base and attracting new consumers with this enhanced design from Campo Viejo.”