Amber Beverage Group expands in Irish Whiskey sector

Amber Beverage Group has announced that it has acquired the Irish Whiskey company, Walsh Whiskey. The acquisition takes effect from 11 November 2021 with the existing management and staff remaining in place.
Walsh Whiskey, founded in 1999 by husband-and-wife team, Bernard and Rosemary Walsh, has two critically acclaimed, multi-award-winning brands: The Irishman and Writers’ Tears. The brands are sold in over 50 countries and it is anticipated that, with ABG’s current reach into 185 countries, there will be further expansion of these super-premium brands.
This is Amber Beverage’s first entry into the fast-growing Irish whiskey sector – a category which has outstripped all other spirits categories for over a decade, with sales growth of 140% (2010-2020).
The co-founder of Walsh Whiskey, Bernard Walsh, will continue as Managing Director. Commenting on the new opportunities to grow the reach of both brands as part of Amber Beverage Group, he said: “We are delighted to embark on a new phase of growth as part of Amber Beverage Group. Given the underlying strengths of our brands and of the long-term trajectory of Irish whiskey, this is a logical next step for us, providing a means of scaling up the business so that a greater number of consumers have the opportunity to participate in the search for the perfect drop or ‘taoscán’ of whiskey.”
Jekaterina Stuģe, CEO of Amber Beverage Group, said: “This is a major step for us as a company. We already own and bottle 100 brands as well as distributing and selling more than 1,300 third-party brands. This is the first time we have entered into the whiskey sector and we are particularly pleased that ABG is now part of the consistently high-growth story that is the super-premium end of the Irish whiskey market.”
Category: News, Whisky
Tags: Amber Beverage Group, Walsh Whiskey