Bestway Spreads Christmas Cheer For Customers


n a move more commonly associated with multiple retailers and high street brands, leading independent wholesaler, Bestway, has launched a major Christmas campaign across all its Scottish depots.

In collaboration with key suppliers, the ‘Your Home This Christmas’ campaign sees a large scale Your Home at Christmas ‘house’ with large sleighs and reindeers being constructed in its Edinburgh and Glasgow depots, with smaller displays also being seen Dundee and Aberdeen.

The House not only has Father Christmas’s sleigh and his reindeer pulling up outside but there are also supplier branded rooms in each house with product pallets featuring the latest product offers.  Large digital screens will highlight special products, retailer promotions and supplier content.

The campaign is supported by a series of competitions, with prizes to the value of over £56k to be won across the campaign as a whole.  One lucky winner every two weeks in each depot across the campaign will receive credit of £250 to be taken in January 2022.

Kenton Burchell, Trading Director for Bestway Wholesale and retail, says, “We are really excited by this Christmas campaign and believe it represents a first in Scottish wholesale with echoes of what consumers have come to expect on the high street.

“Now, Scottish retailers can enjoy large-scale fun which is interactive and engaging directly in depot and executed in a way that is highly professional and enjoyable. Our Christmas house encompasses theatre, is a perfect forum for suppliers to showcase their Christmas products.  Never before have we looked to physically ‘bring alive’ Christmas in this way, or with such investment.

“What’s really important here is that after a challenging two years for the whole industry, the whole concept is designed to support, appreciate and reward our customers, and our suppliers too.

“We have devoted a significant sum to prizes and promotions to help retailers enjoy an ever more profitable trading over the festive period and boost supplier visibility at the same time.

“We hope the campaign will encourage our Scottish retailers to make Bestway their destination of choice to shop this Christmas to buy their festive products and by doing so, be rewarded – our whole aim is help them make more possible for their business and for their customers this Christmas”.

Category: News