Zapaygo launch ‘Ask For Angela’ in app

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The Night Time Industries Association and partner Zapaygo, an order and pay app, has launched the  ‘Ask for Angela’ feature across all their venues as part of the broader safeguarding initiative available to participating businesses.

‘Ask for Angela’ is the nationally recognised safety initiative which allows people to alert a venue to a personal safety concern.  While ‘Ask for Angela’ is already a successful scheme, the NTIA and Zapaygo recognise that technology can provide an additional option to help venues implement this initiative even more effectively.

It now means that Zapaygo users will be able to select the ‘Ask for Angela’ option from a participating venue’s menu as simply as if they were ordering a drink.  Until now, this has relied on anyone with a safety concern to seek out a member of staff.

Elliot Hall, Founder and CEO of Zapaygo, said, “Technology in our industry has long been used to improve the customer experience and operational efficiency. Following the recent increase in concern over the wellbeing and safety of guests in late night venues, Zapaygo, in partnership with the NTIA, have been working on ways to use our technology to integrate personal safety features too. We believe that we can offer solutions which fit industry standards and work in real-life, operational practice. The safety of our users is top priority.”

Mike Kill, CEO of the Night Time Industries Association, said, “The NTIA are constantly working to improve inclusion and safety in night time spaces. This initiative will enhance the communication channels between customers and staff when they are feeling vulnerable or compromised. It is clear that the enhanced mitigations around searching, communication and training alongside safety mechanisms like this initiative will go a long way to building confidence in the sector, and the ability for people to enjoy a safe night out.”

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