Brewgooder, the purpose-driven beer brand that has unlocked more than 100 million litres of clean water to projects based in developing countries, has unveiled it’s new Christmas packaging designed to educate drinkers on how to donate to their nearest food bank in support of Social Bite’s Festival of Kindness campaign.
The Glasgow-based B-Corp is also encouraging donations to provide Christmas meals for homeless people with Social Bite through all online beer orders. The company will match total donations on their website made over the Christmas period to provide food to those in need in 2022.
Social Bite’s “Festival of Kindness” campaign is designed to provide 300,000 meals for homeless people.
Brewgooder co-founder Alan Mahon began his career at Social Bite, where he helped drive the development of the Sleep in the Park concept. This new partnership will see Alan reunite with his old boss and mentor – entrepreneur, philanthropist, and Social Bite founder Josh – a working relationship he is excited about rekindling.
Alan said: “Every time someone drinks one of our beers, they know they are helping to give someone a better life.
“Through this partnership, Brewgooder will help Social Bite to provide food for those who need it most over the Festive season.
“I was involved in the very first Christmas meal drive back in 2014, and Josh has been an inspiration to me throughout the Brewgooder journey, so to be able to do something to support them is very special to me.”
Social Bite co-founder Josh Littlejohn added: “It’s great to have Alan and his team’s support for our Festival of Kindness. We’ve worked together closely on so many projects in the past but this is the first time Social Bite and Brewgooder have come together in a campaign and I am excited to see where it goes.”
To support the campaign, visit brewgooder.com.