The BBPA is urging consumers to support their local this Dry January by enjoying a pint of non-alcoholic beer at the pub including non-alcoholic beer on draught. This comes as they revealed that 7.8m pints of low and no alcohol will be sold this month but the majority of it will be sold in shops and supermarkets.
‘Dry January’ has always been a quieter month for pubs, with consumers reducing their visits to the pub as they abstain from alcohol but, as a result of the COVID restrictions which decimated pubs’ trade over the critical Christmas and New Year period (the BBPA estimates that pubs sold 37 million fewer pints over Christmas – worth £300 million in trade), the BBPA says it is vital that Brits support their locals this January and beyond.
Emma McClarkin, Chief Executive of the British Beer & Pub Association, commented:
“It has been a torrid Christmas for pubs, which now need the support of the communities they serve in the difficult months ahead.
“The range and quality of non-alcoholic beers in the UK has never been better. Some are now available on tap in pubs, making them the perfect option for those doing Dry January who are thirsty for a pint.
“If more of the 7.8 million pints of non-alcoholic beer we expect to be consumed this January are sold in pubs, it will be a big boost for our sector”.