Star Pubs & Bars have reported record participation in the Six Nations, All of its managed operator pubs and half of its leased & tenanted operators including 55% of those in Scotland are getting behind the championship.
More than 1000 pubs have signed up to receive the free promotional materials which include external signage, flags, bunting, posters, match day offer cards and social media images, gifs and content as well as Guinness official Six Nations branded items.
John O’Connor, Head of Digital & Retail Marketing says: “Rugby viewers differ from the average pub goer and typical football fan, with more mixed groups and families enjoying the sport. Their broad appeal makes rugby matches a fantastic revenue driver and a great way of increasing dwell time and spend – and with 44% of sports fans saying they plan to watch the 2022 Guinness Six Nations live in a pub1, the revenue potential of the championship for pubs looks better than ever.
“Our rugby support package is designed to put more money in our publicans’ tills, so we are delighted that the take up is so high. This is a really massive sporting event, falling at a key time of the year. The level of engagement demonstrates how keen pubs are to make the most of every event and regain lost ground after two years of lockdowns and restrictions”