Beam Suntory is hosting a virtual programme of events on its global trade engagement platform, The Blend, to celebrate World Bartender Day on 24 February.
The 24-hour extravaganza on TheBlendWorld’s channels will feature industry changemakers hosting a series of Instagram Lives discussing what it takes to make it in the profession and hosts across the globe will invite bartenders to apply to The Blend Connects, a bespoke mentorship programme facilitated by The Blend aiming to support the next generation of bartenders through 1-2-1 support.
Mentees hosting a #CheerstoUs on @TheBlendWorld on World Bartender Day from 1200pm GMT are Vasilis Kyritsis, The Clumsies (Greece), Leo Robitschek, NoMad (UK), Moe Aljaff, Two Schmucks (Spain), Carina Soto, Candelaria (France) and Kelsey Ramage (Canada).
Meimi Sanchez, Senior Brand Manager The Blend Global said: “At The Blend, we live by our ethos of ‘By Hospitality, For Hospitality’ and this World Bartender Day we’re creating a collective moment of celebration for the immensely rewarding career of bartending whilst investing in the future of the industry with the launch of The Blend Connects. Here’s to bartenders across the globe!”
The activity will be supported by virtual World Bartender Day celebrations from The Blend’s live markets in USA, India, Germany, New Zealand and Australia.