#MadeInGlasgow tourism campaign launched


A new hospitality-led food and drink campaign has been launched today to attract visitors back into Glasgow and to support independents across the city.

#MadeInGlasgow – a three month initiative running from 1st March until 31st May, is backed by almost 50 of the city’s best bars, restaurants, unique venues and makers, showcasing monthly themes that put the famous Glaswegian hospitality and storytelling front of mind. Themes include Made In Glasgow, Spring Superstars and What a Catch.

The initiative kickstarts with the Food and Drink trail to celebrate the best of Glasgow and guests are invited to dine and drink their way around the city, sampling speciality Scottish dishes and signature drinks throughout the month of March.  The campaign encourages them to plan their food and drink trail using #MadeInGlasgow maps and to share pictures of their visits along the trail using the #MadeinGlasgow hashtag. Venues include Julie Lin’s Gaga, the recently awarded Michelin Bib Gourmand Celentano’s, sky high restaurant, VEGA, Ubiquitous Chip and modern Scottish pub, The Gate, alongside Clydeside Distillery and the Hidden Lane Brewery.

Funded by Experience Glasgow Food and Drink – the city’s regional food and drink group via the VisitScotland Destination & Sector Fund, the collaborative initiative has been designed specifically to champion inspirational Glasgow food and drink heroes, encourage bookings, drive consumer confidence and tourism.

Economic recovery for hospitality lies in consumer demand, and the #MadeInGlasgow campaign aims to promote Glasgow as a culinary destination and help the city’s tourism landscape to bolster commercial growth and recovery.

Speaking about the initiative, Gordon McIntyre, Chairman of Experience Glasgow, said, “Glasgow’s vibrant hospitality scene has come together to make a difference with a unified front on promoting the city as a food and drink destination.”

Julie Lin, owner of Ga Ga and Julie’s Kopitiam, “It’s been amazing seeing Glasgow gaining space on the food map. Its unparalleled friendliness alongside the food and drinks culture makes it an amazing place to visit and an even better place to live!”

Anna Parker, owner Celentano’s Glasgow, added “Dean and I knew Glasgow would be home to Celentano’s but we were waiting for the right time to move back and launch. Despite the struggles of the past few years, it definitely feels like now is the time to visit Glasgow. Not only for the friendly faces and green spaces but for the amazing restaurants, bars and pubs it has to offer. We feel very lucky to be part of such a wonderful city of food and culture.

Running across Experience Glasgow food and drink social channels, an industry toolkit has been made available for businesses which is available here.

Participating Businesses include 63rd & Ist, Acid Bar by Zique’s, Alston Bar + Beef, Amarone, Anchor Line, Atlantic, Bar Brett, Barolo, Bowlarama, Café Andaluz, Celentano’s, Clydeside Distillery, Dear Green, Dimaggio’s, Eighty eight, El Perro Negro, Eusebi Deli & Restaurant, Gaga, Gamba, Grain and Grind, Hanoi Bike Club, Hidden Lane Brewery, Hooligans, Julie’s Kopitiam, Kong, Lebowskis, Mharsanta, Piper’s Tryst, Platform, Porter & Rye, Red Onion, Sips & Baker, Stravaigin, Swadish, SWG3, The Citizen, The Finnieston, The Gannet, The Gate, The Square , Tiki, Ubiquitous Chip, Van Winkle, Vega, Yiamas, Zique’s.