Budvar relaunches Nefiltr


Budweiser Budvar has rebranded Kraüsened, its 4% ABV unfiltered and unpasteurised lager, renaming it Budvar Nefiltr.

According to Budweiser Budvar, the rebrand better reflects brewery’s Czech origins and helps to build the reputation of the Czech Republic as one of “the world’s great beer cultures”.

The name Nefiltr highlight the beer’s unfiltered nature and helps to set it apart from Budvar’s wider family of Czech lagers.

Budweiser Budvar UK managing director Jitka Vlčková said: “The 4% category has shown significant growth in recent years as drinkers look to enjoy the great flavour of beer without the higher alcohol content.

“With Budvar Nefiltr, we are bringing the Czech beer culture and brewing tradition to drinkers across the UK. It’s a vivid, non-filtered beer with a fuller, complex and delicate taste. A Czech lager equivalent of a fresh real ale, available exclusively on draught”.

Category: Beer, News
Tags: Budvar Nefiltr, Budweiser Budva, Jitka Vlčková