Beer52 to open new Edinburgh HQ


Beer52, which says it is the world’s largest subscription beer club, has announced the opening of its new headquarters in Edinburgh which will also house its sister brand Wine52.

The company have invested six figures in the premises in Melville Crescent, Edinburgh, which will include a microbrewery, a tasting room, and a yoga studio.

Founded in 2013, the company has more than 100 staff and about 200,000 subscribers across the UK and aims to create 50 roles later this year including customer services, marketing, logistics, finance, and HR.

Anouska Scott, head of people, said: “Since its inception, Beer52 has constantly pushed the envelope on what it means to be an innovator. 

“With businesses of all sizes navigating what working life looks like in the wake of COVID-19, we are thrilled to be at the forefront of redefining what it means to be ‘in the office’. 

“For our existing team of 100 staff, and the 50 new roles soon to join us, Beer52’s new Scottish HQ is a bricks-and-mortar pledge to our people, our investment in their development, and a fun interpretation of the weird and wonderful new world of work.”

Co-founder Fraser Doherty said: “Beer52 has grown to be the world’s biggest beer subscription club, enabling substantial internal investment in our premises and people; setting us up for the next phase of growth in the coming months.”

Designed by local studio, JA!COCO!, the fit-out of the premises used several suppliers, artists and makers including Francey Shopfitting, Irvines Upholstery, bespoke furniture from Nick Robertson & J Sailor Fabrication, Solas Neon/KDR Projects, Charleys Chalk, Moleta Munro and Relay Design.

Category: Beer, News
Tags: Beer52, Wine52