Following trade feedback, premium mixers and soft drinks brand, Franklin & Sons, have re-branded across their product range.
The new look and design have been created to stand-out at the back bar, and also making the large SKU set easily identifiable from each other. The new logo and labels are accompanied by rebranded POS, glassware and outer packaging.
“Our new visual identity simply reaffirms our focus on delivery of great taste, simply.” says Rebecca Allinson, Group Marketing Director at Franklin & Sons. “From our pioneering roots, we continue to grow the brand with passion, simplicity and above all with remarkable flavours at its heart.”
Franklin & Sons are also introducing two new mixers to their range of sodas with a Pink Grapefruit and Guava & Lime Soda.
The summer campaign ‘remarkable drinks, without compromise’ will be kicking off the summer.