Summer roll-out for Kopparberg’s new Strawberry & Lime draught

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Kopparberg’s Strawberry & Lime is already the number one bestselling single bottled fruit cider flavour in both the on and off-trade, accounting for  31% of all fruit flavoured packaged cider, with more drinkers than any other cider brand. Now Kopparberg is aiming to bring the success of Strawberry & Lime to draught in pubs and bars where 75% of total on-trade draught cider is apple.

Kopparberg’s new-look Strawberry & Lime draught electric fonts are designed to maximise bar appeal and, according to Kopparberg, they are slicker, more vibrant, and more energetic than ever before.

As well as using connectors that reduce tainting, leakage, and hotspots, the new fonts have cutting-edge insulation tech to ensure that Kopparberg’s bestselling flavoured cider is stored and poured at only the lowest possible dispense temperature. The nozzle also reduces any condensation and water drops reaching the liquid, allowing for a purer drinking experience.

Rob Salvesen, Head of Marketing at Kopparberg said, “We are incredibly excited to launch our brand-new industry-leading draught fonts in time for summer.

“New fonts will not only drive increased stand-out at busy bars up and down the country, but cutting-edge insulation tech will ensure Kopparberg drinkers have the same deliciously fruity and refreshing drinking experience wherever they may be.

“With consumer demand for fruit cider draught options on the rise, we aim to translate the success of Strawberry & Lime packaged and translate this through to draught. Kopparberg’s Strawberry & Lime draught is the perfect option for customers and consumers alike this summer.”

Category: Bar & Pub, Brand News, News
Tags: Kopparberg, Kopparberg Strawberry & Lim, Rob Salvesen