Diageo officially opened its new multi-million pound distillery and visitor centre at Glen Ord this week.
The Singleton brand home is the latest to benefit from Diageo’s £185million pound investment in Scotch whisky tourism that will also see new visitor experiences at Talisker Distillery on Skye, and Caol Ila on Islay, open later this summer. The investment programme aims to put Scotland at the forefront of global trends in food and drink tourism.
The Singleton is a rapidly growing single malt whisky brand, and the new distillery home at Glen Ord has undergone a complete transformation as the region prepares to welcome thousands of tourists to the North Coast 500 route. As well as showcasing The Singleton single malts, the brand home will promote local Scottish food produce perfect for pairing with the whisky along with its new visitor experience.
Barbara Smith, Managing Director of Diageo’s Scotland Brand Homes, said, “The Singleton is one of the most exciting single malt brands in the world and we are delighted to be opening the doors to the brand’s new home at Glen Ord Distillery.
“Our £185million investment in Scotch whisky tourism is designed to put Scotland at the forefront of the global trend in food and drink tourism by giving consumers a truly world-class experience at our distilleries. This just the start of an incredible summer of Scotch whisky investment, with Talisker and Caol Ila distillery’s also launching new visitor experiences, and we want to use that to build momentum in the recovery of Scottish tourism.”