Premium mixer brand Merchant’s Heart has a brand-new look. Its new-look 200ML bottles retain their iconic shape but feature coloured neck labels that differ for each flavour.
Kanji, the Japanese symbol for Joy, is embossed front and centre on the bottles, referencing the brand’s Japanese beginnings. Around the foot of the bottles are the embossed words “The Spirit Enhancer”, further highlighting the Merchant’s Heart mission.
The new-look bottle is available now and will be supported by POS materials, glassware and tailored activation offerings for partner bars. It will also be promoted through a customer-facing social media campaign that proclaims how the Merchant’s Heart range “Brings Out…” the distinct and delicate spirit it is partnered with