Beefeater Gin unveils latest flavour combination


Beefeater is continuing to disrupt Premium+ Flavoured Gin by launching a brand new flavour developed exclusively for the UK by Master Distiller, Desmond Payne MBE. Beefeater Rhubarb & Cranberry’s bright red colour uses classic Beefeater botanicals, juniper and citrus, and enhances them with the slightly richer notes of rhubarb and a delightful burst of juicy cranberry.

Beefeater, the number one Premium Flavoured Gin in 25 countries worldwide, is continuing to drive category growth through innovation by unlocking new occasions and the new flavour combination was selected based on the top trending flavours in the UK. Beefeater Rhubarb & Cranberry can be enjoyed either as a classic Gin & Tonic or within a cocktail due to its versatility.

Desmond Payne, Master Distiller for Beefeater, comments: “This innovation is different to our original Beefeater Gin. The process starts by distilling the Beefeater Dry Gin base and then adding natural rhubarb and cranberry flavours. Whilst the product has a prominent fruit aroma, the base taste is discernibly that of juniper. Produced in our famous London copper stills, this is clearly part of the award-winning Beefeater family. The fruit influence is achieved using exclusively natural flavours – there is no compromise for excellence.”

Category: Brand News, News
Tags: Beefeater, Desmond Payne, Premium+ Flavoured Gin