We’re really proud of being an independent, family company, crafting all of our ciders at Myrtle Farm in Somerset. William Thatcher started making cider here back in 1904. Four generations of his family have carried on the tradition, honing their skills and perfecting their range of ciders.
With the fifth generation now working within the business, these are exciting times for Thatchers as we look to the future, whilst respecting all that’s gone before.
The best cider, of course, starts in the orchards. We have our own orchards right here in the West Country, where we grow all the bittersweet cider apples needed for our ciders.
Sustainable cider
The best quality apples allow our cider makers to craft the very best tasting ciders, sustainably.
With solar panels on our buildings helping generate power, all the energy we use at Myrtle Farm is from renewable sources. We’re making great strides in cutting carbon and reducing waste, from how we make our ciders, to how they’re packaged.
Being a family company means community is so important to us. From the Thatchers Foundation that supports good causes; our annual community orchard project that this year donated apple trees to over 50 organisations; to our Early Careers apprenticeship programme that offers fulfilling careers to young people.
We’re here to help you choose the right cider for your customers
We always make sure our range of ciders hits the cider spot, with a mix of styles to suit all tastes. Understanding your customers and choosing the right ciders for your outlet is key to success.
Apple cider dominates the draught cider market, accounting for 3 out of every 4 draught serves with premium brands showing the strongest growth, demonstrating their continuing consumer appeal.
Cider has a reputation for being a drink for warmer weather but it also has strong links to sport and social events all year round. These are great opportunities to drive footfall and to increase spend as customers treat themselves to more premium choices.
It’s really important that pubs and bars have an option for everyone. Alcohol-free drinks are no longer just for designated drivers and there’s a growing expectation by customers that alcohol-free should not mean taste-free.
Must stock draught apple cider
The cider category’s growth is driven by both Thatchers Gold and Thatchers Haze. Our flagship brand Thatchers Gold is a firm favourite amongst consumers, with its leading rate of sale generating more cash in the till than any other apple cider, making it this year’s Must Stock draught apple cider.
Refreshing, smooth and golden, Gold showcases the very best of what cider making is about.
Serve Gold alongside Thatchers Haze for the perfect pairing. Thatchers Haze appeals to a younger demographic and is the number one cloudy apple cider. To maximise consumer choice, we recommend a second tap of apple cider. Haze is the right choice, especially appealing to those consumers who prefer a sweeter taste.
The biggest fruit flavour trends of the year
New for 2022 is Thatchers Blood Orange – this delicious 4% cider is crafted with naturally juicy, aromatic apples chosen for their sweetness. Bursting with natural blood orange flavour, this is a vibrant and sparkling cider.
Already this year Thatchers Blood Orange has become the biggest new cider launch of the year in the off trade. In fact it’s added more value to the category than all other 2022 cider launches combined.
Thatchers Blood Orange is available in our exciting, new three-in-one Cider Fusion Font which features the biggest fruit flavour trends of the year.
This world leading innovation is set to revolutionise the cider category and most importantly, gives you a brand new way of serving fruit cider that creates exciting experiences at the bar for your customers.
With three new Thatchers Fusion fruit flavours, Thatchers Cloudy Lemon, Thatchers Blood Orange and Thatchers Dark Berry, the Thatchers Fusion Font has pioneering technology that freshly mixes each pint at the point of pour.
Our mission is to make great cider sustainably, and our Fusion Font is no exception. With less packaging and just one line to clean, it brings peace of mind that every pint of these three fruit flavoured ciders, served from one reusable keg, offers the perfect solution for dispensing quality cider with the minimum of sustainable impact.
Already this year Thatchers Blood Orange has become the biggest new cider launch of the year in the off trade. In fact it’s added more value to the category than all other 2022 cider launches combined.
Thatchers Blood Orange is available in our exciting, new three-in-one Cider Fusion Font which features the biggest fruit flavour trends of the year.
This world leading innovation is set to revolutionise the cider category and most importantly, gives you a brand new way of serving fruit cider that creates exciting experiences at the bar for your customers.
With three new Thatchers Fusion fruit flavours, Thatchers Cloudy Lemon, Thatchers Blood Orange and Thatchers Dark Berry, the Thatchers Fusion Font has pioneering technology that freshly mixes each pint at the point of pour.
Our mission is to make great cider sustainably, and our Fusion Font is no exception. With less packaging and just one line to clean, it brings peace of mind that every pint of these three fruit flavoured ciders, served from one reusable keg, offers the perfect solution for dispensing quality cider with the minimum of sustainable impact.
Alcohol Free
And remember that alcohol-free options such as Thatchers Zero that are big on taste can form part of an exciting repertoire of drinks with broad appeal. Produced with West Country bittersweet apples, Thatchers Zero has grown to be the UK’s #1 best-selling low/no apple cider.
All our ciders are gluten free, vegetarian and vegan friendly.
