Star Pubs & Bars is investing £50,000 in a virtual darts tournament to help its leased and tenanted wet-led community pubs to boost trade on traditionally quiet Tuesday nights.
Called Darts Stars, the tournament is free to enter and comes with a comprehensive support package including point-of-sale material, social media assets and top tips on driving footfall and sales. Pubs need a good darts team, Internet connection and a laptop or smart phone to participate.
To add to the excitement and attract spectators, competing teams will play simultaneously, and pubs will have the opportunity to live stream their opponents’ game on a big screen. The winning pub will receive a visit from a darts pro – who will play against their customers – as well as tickets to the World Darts Championships for their darts team.
Says Caren Geering, Central Operations Director for Star Pubs & Bars: “Darts remains a hugely important part of many community locals and virtual tournaments are more popular than ever due to the rise of online gaming. We want to capitalise onthis to create a really exciting experience for customers that will generate more sales for licensees. Offering additional reasons to visit is key to attracting people into pubs at a time when many have less disposable income due to the cost of living crisis.”
Darts Stars will be run via DartConnect, and is sponsored by Sky Sports.