Pernod Ricard has announced that is has agreed the acquisition of a majority shareholding of Código 1530 Tequila, a range of Ultra-Premium and Prestige tequila.
The new investment into the fast-growing agave category, mainly driven by the US market, complements the Group’s comprehensive portfolio across price points and occasions.
Alexandre Ricard, Chairman and CEO of Pernod Ricard, said: “Código’s range of exquisite tequilas reinforces our offer of Ultra Premium+ agave products in the US, where the category is enjoying a very strong momentum. It is a privilege to partner with Ron Snyder, Federico Vaughan and George Strait with whom we share a common vision for Código 1530 and common ambition to strongly accelerate and strengthen the success of the brand”.
Founded in 2016 by Ron Snyder, Federico Vaughan and George Strait, the story of Código 1530 tequila, produced in the Mexican state of Jalisco, is based on the transmission of an ancestral tequila recipe following Los Códigos, “the codes” in English.
For Ron Snyder said, “We are thrilled to join forces with such a savvy international powerhouse like Pernod Ricard. Our goal for Código has always been to produce and share the best possible tequila. What started as simply enjoying our tasty tequila with friends in Mexico, quickly grew into an aspiration to share Código with discerning consumers around the world.”