Star Pubs & Bars find that home workers interested in ‘work from the pub’ packages


New research of home workers by Star Pubs & Bars has revealed that over half (55%) would be open to working from a pub and that almost all (98%) said they would be interested in a ‘work from the pub package’ which would include an offer of unlimited hot drinks and a light bite.

As a result of the findings, the pub company are holding face-to-face meetings with licensees to discuss their individual options along with sharing free social media assets.  The company is also creating a range of point-of-sale materials that can be tailored to each pub and subsidising their print and production by 50%.

The research found that of those interested in working from the pub, 45% would consider doing so as frequently as once a week, and 65% at least a few times a month.  Those most open to working from the pub are 18–34-year-olds.  It also discovered that what mattered most to homeworkers considering working at a pub were comfortable chairs (74%), fast internet (72%) and quiet spaces (65%).

Says Caren Geering Central Operations Director: “It’s clear that there is a groundswell of interest in working from a pub.  For those who can offer comfortable seating, a quiet space and fast internet, it offers an opportunity for additional income, a great way to attract new loyal customers as well as providing a community service.

“Offering unlimited hot drinks and a light bite as part of a Work from the Pub package would appear to be an essential part of the attraction.”

Category: News
Tags: Caren Geering, Star Pubs & Bars, work from the pub