Siberia bosses invest in Aberdeen’s future and reveal expansion plans

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Harding LTD, owners of Siberia Bar & Hotel on Belmont Street in the heart of Aberdeen city centre have bought the vacant 4-story unit next door to their current premises as part of the company’s expansion plans for the 13 Belmont Street premises.

The significant investments forms part of their 2023 expansion plans as well as their stated aim to bring more vibrancy to the Belmont Street quarter and the wider city centre.  Work on the development is expected to begin soon with more updates coming following the Christmas season.

The company’s announcement, which follows in the footsteps of last week’s emergency Union Street summit, alongside expansion plans from Aberdeen jewellery retailers Jamieson and Carry, focuses on the potential for business growth towards the Union Street/ Belmont Street area of town.

The locally owned, independent business hopes this good news story will help to create a buzz around the area and establish the businesses commitment to potential growth for the City.

Co-director of Siberia Bar and Hotel, Stuart McPhee said, “It’s been a long time in the making, but it’s great to finally get the deal over the line.

“As a business we think Aberdeen has a bright future, and local independent business has a big part to play in that.

“We are looking forward to developing the building, allowing its potential to be unlocked and engaging with the cafe culture investment in the Belmont Street area”

The news has been welcomed by the wider business community with Adrian Watson CEO, Aberdeen Inspired commenting, “Hard on the heels of some really positive news on our High Street last week, it is fantastic to see these expansion plans being presented by Siberia Bar & Hotel Ltd.

“This is a highly regarded independent business, that is always looking to be a ‘step ahead’ and in Stuart you have a lead who not only drives the business in-house but takes an interest in supporting the wider city centre cause. We wish them every success in moving forward.”

These thoughts were echoed by Chief Executive of Aberdeen and Grampian Chamber of Commerce, Russell Borthwick who said, “Cities are a finely balanced eco-system of retail, culture, hospitality, residential and offices with people at their heart. If any of them are out of balance, then the others are likely to fail.

“Even before the crippling impact of the pandemic, UK town centres were already being hit hard by the perfect storm of out-of-town retailing and workplaces, the rise in online shopping and other changes in consumer behaviour.

“Successful cities have been countering these trends with strategies to create exciting, cool, attractive multifunctional places that people choose to live, work and spend their leisure time. So I’m delighted that Harding [LTD] is playing its part in this reinvention of Aberdeen by investing to expand its Belmont Street presence.”

Category: Bar & Pub, News
Tags: Aberdeen city centre, Belmont Street quarter, Siberia Bar & Hotel, Stuart McPhee