Schweppes, manufactured and supplied by Coca-Cola Europacific Partners (CCEP) in GB, has announced the return of its multi-million-pound Christmas marketing campaign to keep the brand front of mind for consumers over the festive period.
The light-hearted TV advert, airing from early December, centres around family and friends enjoying the festivities together and will run across TV, video-on-demand, out-of-home advertising and social media, as well as a PR programme which includes partnerships with mixology influencers.
As well as playing on Schweppes’ feel-good “we’ve got the tonic, you’ve got the spirit” tagline, the campaign will provide Christmas mixed drink inspiration through its advertising, PR and social media. Serves include the Raspberry Mule which includes Schweppe Tonic, gin, Chambord, lime juice and a slice of orange and the Jolly Gin Collins which includes Schweppes Tonic, gin, fresh lime juice, Cointreau and a lime wedge.
Venues can bring these drink serves to life in outlets and online with free Schweppes POS materials and digital assets from their trade website, alongside a Menu Generator tool to design and create menus in a few simple clicks.
Pat Humphries, On-Premise Associate Director at CCEP, said: “Offering a special experience that people can justify going out for is key – now, more than ever. Three in five consumers enjoy looking for a new drink to try when they go out – and that’s where our new Schweppes festive serves – Raspberry Mule and Jolly Gin Collins – come in. Quick and simple to serve during busy times, they feature the renowned Schweppes bubbles that the brand is famous for.”
The trade website can be found at My.CCEP.com